The New York Times took note of Ketchum, Idaho as being an emerging hideaway ski town! Ketchum made the cut in their line-up of “52 Places to Visit in 2017.” Read the full article here:https://www.nytimes.com/interactive/2017/travel/places-to-visit.html?smid=fb-nytimes&smtyp=cur&_r=1

Warfiend Distillery & Brewery received a glowing review from USA Today writer, Larry Olmstead. Olmstead gave praise to the duck drumlets & coppa steak going as far to say that Papa Hemingway might have been a patron had Warfield been around during his era. Read the full story, “Find upscale comfort food at this distillery and brewery in Idaho” on the USA Today website here:http://www.usatoday.com/story/travel/columnist/greatamericanbites/2017/03/02/warfield-distillery-brewery-ketchum-idaho/98590624/

Sun Valley took the top honors for the most romantic spot in the state of Idaho! Read the full Travel + Leisure article here:http://www.travelandleisure.com/trip-ideas/romantic-getaways/most-romantic-destinations#id-sun-valley

Alaska Airlines & their partner, Horizon, have just announced that they have received approval to use a new proprietary radar system that is expected to reduce the number of weather-related diversions by 95%! This is huge news just in time for the winter season as weather can play a pivitol role in landing in the Wood River Valley. Read the full press release here.

National Geographic takes equal parts daylight and moonlight in their piece titled “Dawn to Dusk in Sun Valley”. From Paragliding to bowling, they seek out something for everyone no matter the time of day. “The charming resort city of Sun Valley in central Idaho offers something for every type of adventurer. Spend warm summer days hiking wildflower-filled trails and biking scenic mountain paths, and brisk nights bowling at the lodge or sipping whiskey at the pub. As the leaves turn golden and frost settles over the valley, ski, snowboard, and ice-skate by day, and cozy up by the fire with a …

SHAPE Magazine recently gave the Sun Valley Resort a nod for being the Top All-Around ski lodge.”Ski all morning, then switch to ice skates in the afternoon at the lodge’s rink, where you can often spot former Olympic skaters. Afterward, visit the lodge’s bowling alley, geothermal pool or spa, which offers seasonal treatments to soothe ski-sore muscles.” -SHAPESee the article in the November 2016 issue of SHAPE on pg 138.

The Star-Telegraph details the shedding of Sun Valley’s skin in to latest tranformation.”The stripped-to-its-studs remake of the Sun Valley Lodge aims to rekindle the affections of mountain devotees for the sunny runs of southern Idaho.” Read the full piece here: http://www.star-telegram.com/living/indulge/indulge-getting-around/article106250582.html

Unoffical Networks recently included Sun Valley in their list of 10 Most Authentic Ski Towns! Read the full write-up here: http://unofficialnetworks.com/2016/09/north-americas-10-most-authentic-ski-towns

The 16 Best Places to Live in the U.S.: 2016Outside Magazine chatted up climbers, Olympic mountain bikers, musicians, and award-winning chefs about what exactly makes their hometowns so special and fun. Former US Ski Team member, Zach Crist, rattled off a few perks that makes the Sun Valley area so sweet. As it turns out, the beta was enough to pursuade Outside in to giving us a their vote for making the sweet 16. CLICK HERE to read the article.

In celebration of SVPN Magazine’s 5th year anniversary in 2016, the magazine commissioned five short films from Dark 2 Light Productions to portray and exhibit the incredible people who are the foundations of the Sun Valley community who have 20, 30 and even 40 years of business history in Sun Valley. Take a look at the men and women who represent the cornerstone of Sun Valley through their fortitude and creativity as they have carved a niche in a mountain town community that is like no other. These exceptionally crafted videos present the beauty of the area, the dynamic personalities of all the business …

Mountain Magazine takes the Inside Line to singletrack, trail running, fly fishing, nightlife, culture, and one wild, open air ice show here in Sun Valley.”I tell my friends who run, bike, hike, fish, and think, that Sun Valley is the cure. Even in the height of summer its rivers and trails aren’t overrun. Stop for a rest and all you hear is nature. Paths wind on forever in a rolling grassy landscape reminiscent of Tolkien’s Rohan. The average high temperature is 82-degrees in summer, but it feels like 76-degrees. You don’t have to make dinner reservations. And if the mood …

We’re thrilled to announce the addition of a non-stop flight from Portland to Sun Valley starting December 17th, 2016!The new Alaska Airlines flight from Portland (PDX) to Sun Valley (SUN) will run twice a week, on Wednesdays and Saturdays, for the winter season as well as the summer 2017 season. The flight will be Alaska’s first nonstop flight to a ski destination from Portland.  The winter flight will run December 17, 2016 through April 1, 2017 with the following schedule: Departs PDX at 9:40am, arrives SUN at 12:12pmDeparts SUN at 12:47pm, arrives PDX at 1:41pm We look forward to having this fantastic addition …

While travelers flock to the ski town during winter months, this mountain locale has just as much to offer when the weather’s warm! Sun Valley, Idaho—where the first destination ski resort in North America was established in 1936—may have its roots in winter. But visit during the warmer months and you’ll understand the cliché that resides at the heart of every mountain town: People may come for the snow, but they stay for the summers. Here are a few ways to enjoy the region, which receives some 200 sunny days each year.CLICK HERE to read the full story. 

Golf Digest has ranked Sun Valley Resort as one of the best resort courses in the Pacific Northwest for 2016!Golf Digest laid out a few of factors when choosing their rankings stating, “our choice resorts also offer multiple courses, and we’re partial to those layouts that offer fun, frolics and dazzling scenery, although we can’t resist the lure of a marquee ball-buster. Rental clubs are the hottest brands and perform better than anything we’ve swung at home. Merchandise in the golf shop is abundant, with a logo we’re proud to advertise.”We’re thrilled to be highlighted as a top golfing destination for 2016!To …

Summer is right around the corner. Get pumped on a few great adventurs to be had from sleepovers at the Coyote Yurt to climbing Hyndman Peak.As the snow slowly begins to receed, a new playground emerges. We will begin to trade the touring gear for hiking boots in an effort to answer the call of those mountains in a different manner. To raise the stoke level, the Outbound Collective compiled a list of their 5 Must-Do Adventures Near Sun Valley to get you pumped for the transition from winter to summer. Scope their favorites by clicking here. 

Forbes names Sun Valley one of the world’s best ski resorts!”There are a lot of great ski resorts in the United States, but none can match Sun Valley’s rich winter sports history – this was literally the nation’s first destination ski resort, with the world’s first chairlifts, where the very idea of the American ski vacation was born.” Read the full article by Clicking Here.

Freeskier Magazine takes a deep dive in to why Sun Valley, Idaho delivers the goods for skiers. Get the inside scoop on what makes this place so special from local athletes, Collin Collins, Karl Fostvedt, and Banks Gilberti.”The craziest thing about Sun Valley is that even the recreational skiers—just everyday, average skiers—are 10 times better than skiers elsewhere.” – Banks GilbertiRead on by Clicking Here

National Geographic took the time to lay out the perfect one-day winter itinerary in Sun Valley, Idaho complete with you guide to eating, drinking, lodging and logistics! Click Here to read the full article.

Forbes names Sun Valley one of the world’s best ski resorts!”There are a lot of great ski resorts in the United States, but none can match Sun Valley’s rich winter sports history – this was literally the nation’s first destination ski resort, with the world’s first chairlifts, where the very idea of the American ski vacation was born.” Read the full article here: http://onforb.es/1TLNsIJ 

Mountain Magazine covers the basics for skiing at Sun Valley with their 2016 Resort Guide! Take a spin through the piece for the secrets to approaching Bald Mountain. Full Article Here