FOR IMMEDIATE RELEASE Sun Valley Gets First Idaho “Epic Ride Center” Designation From International Mountain Bike Association   SANTA FE—Oct. 15, 2012 — The Sun Valley area has received a rare recognition from the International Mountain Bike Association, confirming what Sun Valley riders have known for years: that the Wood River Valley has some of the best, most diverse mountain biking opportunities in the country. The Wood River Bike Coalition accepted the “Epic Ride Center” designation from IMBA, an award given to very few areas annually, after a competitive review process by the organization. The Epic Ride Center program, according …

Earlier this summer the large brains at Bike Mag had become swollen with all of the interwebs and Instatweets blocking their sine waves from producing line raves.  So they unplugged and came for a session.  Riding what they called "the best damned singletrack I have ever seen" this merry bunch of editors, photographers, and industry wonks made themselves right at home here in the glory of a Sun Valley July and teed off.  They drank all of the beer, roosered all of the corners, and rabble-roused while they caroused leaving nary a stone unturned.  Here is the tale, at least …

Sun Valley Visitor Center Building Wins Major International Architectural Award­­­­­ _______________ Architect Susan Desko's Design Featured in Traveling Exhibition   Ketchum, ID, September 21, 2012 — The Sun Valley Marketing Alliance (SVMA) announced today that the Sun Valley Visitor Center, which was transformed last fall by Ketchum architect Susan Desko from a decaying, vacant bank building into a community gathering place, is a recipient of the highly prestigious American Architecture Awards for 2012.  The Awards are international in scope, and honor new and cutting-edge design.  They are organized by The Chicago Athenaeum: Museum of Architecture and Design and The European …

Recently Jimmy Kimmel came out of the closet on Vanity Fair on his fly fishing habit.  His favorite place to fuel up while on a fishing adventure came as no surprise to anyone who knows Tim and Becky Cron at the Stanley Bakery! http://www.vanityfair.com/culture/where-i-go/2012/07/jimmy-kimmel-guide-to-fly-fishing

Men's Health has been on a hiking rampage scouring the United States for the best hikes in the country.  Not suprisingly the land of a million hikes was named in the top 10 with the Iron Creek Trail out of Stanley Idaho making the cut: http://www.menshealth.com/best-life/best-hikes  

Outside Magazine came to town and wrote their fall style piece using a collection of some of the young movers and shakers making it happen in Sun Valley. Enjoy!

Are you seeking solace from your hectic work schedule and want to “Skip Town”?  Well, now you can – right from your computer!  Visit stoneskippingrobot.com where you'll find yourself a pristine mountain lake where you can use technology to skip a stone across water. You control the trajectory and power of your stone toss from your keyboard.  You can then post a video of your “skip” on Facebook and Twitter as well as compare results on the leaderboard, inviting your friends to try and beat your toss. While virtually escaping to Sun Valley, you can also enter to win an all-expenses-paid …