View Post
24hrs in Sun Valley, Innovation, Wellness

24hrs in Sun Valley – February – Katja Peller of 5b Fruit

Wellness-focused couple Parker Morris and Katja Peller have taken their passions and turned them into two thriving businesses, 5B Fruit and 5B Floatation. After hiking Baldy on a hot summer day, the two were craving a healthy smoothie. Not finding one that satisfied them, the two opened what they thought would be a small smoothie stand and turned it into the popular shop it is today. While their days are busy behind the counter at 5B making delicious smoothies and bowls, they still have time to enjoy raising chickens and their dogs Tilly and Garth on their farm south of Bellevue where they’ll be getting married this summer. Learn how Katja spends the perfect day in Sun Valley! How does your perfect day start? Coffee/breakfast somewhere? Easy morning at home? Katja: Usually, mornings start very early to make sure things are taken care of around the farm. The drive from my house to Ketchum is about 40 minutes so I listen to a podcast to start the day off. Then I stop at Lizzy’s on my way into town. A day can’t start and is not complete without a cup of coffee. My favorite way to start the day is …

View Post
Innovation, Winter

Zoom Town Guide to Sun Valley – Winter Edition

Covid certainly changed things for all of us, but notably for the town of Sun Valley, aka a “Zoom Town,” it brought lots of remote workers looking to enjoy all the splendors of the area that were previously limited to short vacations. With so many new folks in town, we at Visit Sun Valley wanted to create a helpful zoom town guide for how to do things the “local” way. It’s a delicate balance that keeps Sun Valley a great place to live. Sun Valley Culture When coming from a big city or even just a town bigger than ours, it’s easy to forget that what was once common practice in your life is frowned upon here. Our small town prides itself on a slower pace of living, where errands might take longer because you ran into old friends in the grocery store, where you might pull over to help someone with a flat tire on the side of the road, where a car honk doesn’t mean you’re angry, but means you saw someone you knew walking on the sidewalk. It’s easy to get frustrated with this slower pace—especially if you actually have somewhere to be—but remember that this is …

View Post
24hrs in Sun Valley, Biking, Family, Innovation, What We're Made Of

24 Hours in Sun Valley: October – Cassie Abel, Wild Rye

Cassie Abel is the CEO and co-founder of Wild Rye, a company dedicated to creating mountain apparel for women of all sizes, ages, and skill levels—an area she saw was decidedly lacking after spending years working in the outdoor apparel industry. Though Abel didn’t found the Ketchum-based company until 2015, she has been living here fulltime for about 10 years and spent much of her life in and out of the Valley; she’s held down jobs at local favorites like Java, the Cellar Pub, and Smith. As the kind of woman her brand targets—mountain biker, skier, busy mom—Cassie is the perfect mountain lady to tell us how to spend an ideal day in Ketchum, Idaho. How do you start your ideal day? Can I give you two ideal days? Cause one’s going to involve my toddler, and one will not! So if I don’t have my toddler, I wake up and drink some coffee on my porch. If I’m heading out for coffee, go to Lizzie’s or Maude’s and get a really delicious latte. Then I’d go for a big bike ride like Osberg’s, Alden, or Greenhorn/Imperial. How do you refuel after a long bike ride like that? Probably grab …

View Post
Arts & Culture, Bucket List, Family, Innovation, What We're Made Of

Sun Valley’s Diverse Arts & Culture Scene

You might not expect a small mountain town in the middle of Idaho to be an oasis of arts and culture, but then again Sun Valley is known for differing from expectations. Sun Valley is one of America’s top small towns for art. With more than a dozen galleries, several live theater companies, the lauded Writers’ Conference, the Sun Valley Film Festival, free summer symphony concerts in the Sun Valley Pavilion, and one of the West’s premier nonprofit arts organizations, the Sun Valley Center for the Arts, Sun Valley packs an enormous cultural punch for its size. Blogs and Videos Art Galleries and Museums Sun Valley has more art galleries and museums than you could see if you spent a whole year here! So we’ve added a direct link to the directory of them all below. Performing Arts From ballet to abstract improv, Sun Valley has a live performance to keep you entertained. Live Music Ketchum and Sun Valley have a variety of venues and get some great musicians as they stop in on their cross country tours. From big name concerts at the resort to the local favorite Ketch’em Alive free music every Tuesday in Forest Service Park there …

View Post
Fall, Family, Innovation, Wellness

Ways to Capitalize on Remote Learning in Sun Valley

Schools shut down? Kids enrolled in online courses? Taking some online courses yourself to work on that masters? If the traditional classroom environment looks different this fall then Sun Valley is the best place to be. Not only does the Valley have all the resources needed to achieve academic success, it is also a great opportunity to expand beyond the standard curriculum and learn about life and Mother Nature. Work Spaces If a quiet place and fast wifi is what you need to crank out some assignments or to log on to a video conference then the library is probably your best bet. Newly remodeled and full of little work zones to try out, the library and its many resources are available to anyone with a free library card. If some background noise is more your style then the coffee shops and hotel lounges offer up a variety of locations to crank some productivity. Just remember to bring a mask and possibly check in at the front desk before you dive in. The Community Library Java on Fourth Starbucks Limelight Hotel Sun Valley Lodge Ketchum Town Square Ketchum Works Hailey Coffee Different Kind of Classroom Some of the best lessons …

View Post
Fall, Innovation, Spring, Summer, Winter

8 places to Catch Up on Work in Sun Valley, Idaho

In our hyper-connected world, it’s hard to unplug. While we hope that getting away from it all is exactly what you do on your next trip to Sun Valley, Idaho, sometimes other responsibilities beckon. If that happens, we’ve got you covered. Check out these five places to catch up on work so you can get back to enjoying your vacation

View Post
Innovation, What We're Made Of

What We’re Made Of: Higher Ground

In 1999 the Higher Ground organization began right here in Sun Valley, Idaho with a goal of using recreational therapy for people with cognitive, physical, and developmental disabilities, as well as active-duty military members and veterans. The extraordinary beauty, recreational possibilities and a community that believes that people of all abilities should be able to experience the healing powers of the mountains made Sun Valley an ideal incubator to bring this therapy to fruition. When they first started, it was just about teaching locals with disabilities how to use adaptive skis but their programming has since grown to include so much more. Today, locations for Higher Ground have expanded to the surf of Los Angeles—home to over 300,000 veterans—and  the hiking trails of western New York, home to another one of the largest veteran populations in the country. Using top recreational therapists and mental health professionals, Higher Ground strives to give people of all abilities a better life, bridging the gap between disability and belonging.  Programming Higher Ground offers two types of programming; one for recreation and one for military. Recreational therapy is defined by the American Therapeutic Recreation Association (ATRA) and National Council for Therapeutic Recreation Certification (NCTRC) as a systematic …

View Post
Innovation, What We're Made Of

What We’re Made Of: Community Leader – Courtney Hamilton

Spending your 20’s in Ketchum, Idaho can look a lot of different ways. Many people dedicate themselves to ski-bum life, working at restaurants at night and crushing the pow all day. Some are dipping their toes into different types of jobs, trying to find what sticks. For Ketchum-native Courtney Hamilton, she still probably falls into the second category, but that hasn’t stopped her from wanting to make a difference in the community she’ll always call home. A city council woman, board member of the Ketchum Innovation Center, and board member of Sun Valley Economic Development, Hamilton has also worked for Sun Valley Trekking, as an Adventure Town Ambassador to Clif Bar, TEDxSunValley, home energy auditing, has lead outdoor trips for the Community School and is now the Projects Coordinator for Carson International.     “I’m just your typical mountain town person, trying to find my way.”   Hamilton grew up in Ketchum and after graduating from Community School headed to the west coast to attend college at Pomona College in Claremont, California where she received a Bachelor’s Degree in Public Policy Analysis. Like many other kids who grow up in Ketchum, she felt that pull to go to big cities where the opportunities …

View Post
Innovation

What We’re Made Of: First Lite Entrepreneur – Scott Robinson

Sun Valley, Idaho is no Silicon Valley but it has certainly seen its fair share of startups in its day. Smith Optics, Scott USA, Club Ride, DECKED, Powder Magazine, and Snowboard Magazine all got their start in this small town. Now a slew of new innovators is changing the economic scene of Ketchum including hunting apparel company First Lite. photo: courtesy First Lite Believe it or not, co-owner of First Lite, Scott Robinson, had never even hunted before moving to Ketchum when he was 23. Robinson grew up living in Seattle but ski racing and visiting Sun Valley often, so the place always held a spot in his heart. “Kenton [Carruth, co-owner of First Lite] and I both moved to Ketchum in 1993 or 1994 for the same reasons most people do—to take a break from the real world, do some skiing, and have fun in the outdoors,” says Robinson. The real world he desired to take a break from was working as a CPA in Seattle. He continued to work in financial management roles for 10 years in Ketchum before leaving Ketchum for a three-year stint at Nike. In 2004, he came back and worked for local company Smith Optics, running …

View Post
Bucket List, Innovation

7 Things You Might Not Know About Sun Valley, Idaho

Unlike the Aspens, Jacksons, and Vails of the world, Sun Valley, Idaho, nestled between five mountain ranges and far from metropolitan hubs, lays claim to a few unrivaled traditions, firsts, and designations that truly set it apart from the rest. Check these 7 things that you might not know about Sun Valley.