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Dining, What We're Made Of

What We’re Made Of: Maude’s Coffee & Clothes Owners – Jacob & Tara

The Entrepreneurial Spirit Jacob and Tara Frehling are the newest generation of a host of entrepreneurial Frehlings in the Wood River Valley. Jacob’s mother Annette owns the clothing shop Sister in Ketchum, cousins Maeme and Callie Rasberry own the lunch spot Rasberry’s in Ketchum, and father James opened the original Esta’s restaurant on Main Street. Now Jacob and Tara own Maude’s, a combination coffee shop and vintage clothing store in the heart of Ketchum. After owning a food truck before Maude’s and with aspirations for future businesses, these Frehlings plan to leave a long legacy in Ketchum. “Our whole pastime in life as a couple is spit-balling business ideas,” says Jacob. The business-minded couple, who married in 2017, met while attending the same high school in Portland, Oregon. Although Jacob grew up in the Valley, he attended the last few years of high school at Northwest Academy and then attended Portland State University a year behind Tara. “We were living in a house with seven other people, a total teenager house,” explains Tara. The couple began dating during college and graduated with degrees in psychology (her) and sociology (him) before Jacob headed back to his hometown to open the first …

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Innovation, What We're Made Of

What We’re Made Of: Community Leader – Courtney Hamilton

Spending your 20’s in Ketchum, Idaho can look a lot of different ways. Many people dedicate themselves to ski-bum life, working at restaurants at night and crushing the pow all day. Some are dipping their toes into different types of jobs, trying to find what sticks. For Ketchum-native Courtney Hamilton, she still probably falls into the second category, but that hasn’t stopped her from wanting to make a difference in the community she’ll always call home. A city council woman, board member of the Ketchum Innovation Center, and board member of Sun Valley Economic Development, Hamilton has also worked for Sun Valley Trekking, as an Adventure Town Ambassador to Clif Bar, TEDxSunValley, home energy auditing, has lead outdoor trips for the Community School and is now the Projects Coordinator for Carson International.     “I’m just your typical mountain town person, trying to find my way.”   Hamilton grew up in Ketchum and after graduating from Community School headed to the west coast to attend college at Pomona College in Claremont, California where she received a Bachelor’s Degree in Public Policy Analysis. Like many other kids who grow up in Ketchum, she felt that pull to go to big cities where the opportunities …

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Skiing & Snowboarding, What We're Made Of, Winter

What We’re Made Of: Sun Valley Guides Owner – Zach Crist

A Local Legend Some folks are legendary in Sun Valley and some folks are lifers. Zach Crist is both. A Ketchum native, Crist has been through all iterations skiing has to offer—riding professionally, being featured in Warren Miller movies, coaching, owning a backcountry guide company—all while still living in the place he wouldn’t dream of not calling home. Now married to Emilie DuPont and father to four kids (ages 1, 3, 8, and 12), Crist has settled into his newest role as the owner of Sun Valley Guides and couldn’t be happier. Crist is evidence that you might think you’ve done all this town has to offer, but there’s always a new angle to enjoy the culture of Sun Valley, Idaho.      The Educational Years Though he was technically born in California, Crist is an Idahoan through and through. He moved to Ketchum with his parents and siblings Danielle and Reggie (also a former professional skier) when he was 6 years old. With his experience on skis since he was 2, Crist ended up joining the Sun Valley Ski Education Foundation and was eventually picked for the U.S. Ski Team, joining his brother Reggie on the World Cup Tour. After …

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Dining, What We're Made Of

What We’re Made Of: Restauranteurs – The Mason Family

The food scene of Ketchum would truly be a different landscape without the Masons and as their family continues to grow, so too does the family business.