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Getting Hooked on Winter Fly Fishing in Sun Valley

For those of us brave, slightly crazy and over-dressed folks who like to fly fish in the winter, it’s pretty tough to top Sun Valley. To help you make the most out of it, here are a handful winter fly fishing tips.

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What We’re Made Of: Maude’s Coffee & Clothes Owners – Jacob & Tara

The Entrepreneurial Spirit Jacob and Tara Frehling are the newest generation of a host of entrepreneurial Frehlings in the Wood River Valley. Jacob’s mother Annette owns the clothing shop Sister in Ketchum, cousins Maeme and Callie Rasberry own the lunch spot Rasberry’s in Ketchum, and father James opened the original Esta’s restaurant on Main Street. Now Jacob and Tara own Maude’s, a combination coffee shop and vintage clothing store in the heart of Ketchum. After owning a food truck before Maude’s and with aspirations for future businesses, these Frehlings plan to leave a long legacy in Ketchum. “Our whole pastime in life as a couple is spit-balling business ideas,” says Jacob. The business-minded couple, who married in 2017, met while attending the same high school in Portland, Oregon. Although Jacob grew up in the Valley, he attended the last few years of high school at Northwest Academy and then attended Portland State University a year behind Tara. “We were living in a house with seven other people, a total teenager house,” explains Tara. The couple began dating during college and graduated with degrees in psychology (her) and sociology (him) before Jacob headed back to his hometown to open the first …

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Go Sledding Sun Valley-Style

There’s something about going sledding that screams “Winter Fun!” Flying down a snowy slope on a sled brings out the giggling kids in all of us. So if you’re looking for a good place to have some sledding fun then you’re in luck. Sun Valley has all kinds of places to go sledding. To help you make the most out of it, here some Sun Valley sledding basics.   photo: Sarah Keefer Where to Get a Sled The best bets in to pick up some sleds in Ketchum are Sturtevant’s, Chateau Drug or The Toy Store, which also has a shop in Sun Valley. Just a short stroll down the Sun Valley Village from The Toy Store, Pete Lane’s Mountain Sports also sells sleds during the winter months. The local thrifts stores, The Gold Mine in Ketchum and the Barkin’ Basement in Hailey, also usually have selections of used sleds to choose from.    What to Wear The key to any outdoor fun during the winter in Idaho is to be dressed properly. Layers are the way to go, especially wearing outers layer that can handle moisture.  Good gloves and solid winter boots are also a must.  Sun Valley and Ketchum offers all kinds of shops to buy everything …

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Guide to Winter Fat Biking in Sun Valley

Two-Wheeled Winter Fun It is rare in the world of winter sports for a new activity to gain a foothold alongside alpine skiing, snowboarding, snowshoeing, and cross-country skiing. But over the past couple of years, fat biking has managed to do just that. Here in Sun Valley—where mountain biking reigns supreme during the summer—we jumped into fat biking with reckless abandon. Want to join us? Here is all about how to enjoy a day of winter fat biking in Sun Valley.   What is Winter Fat Biking? Winter fat biking is the act of pedaling a bike with super-fat tires over a packed trail of snow. A fat bike’s signature tires, which are typically over 4 inches wide, provide a loft and float that allows the bike to glide over groomed snow trails. Fat bikes are beefy in size and stable in their construction. If you can ride a bike on the pavement, you can ride a bike on the snow.       Where to Ride in Sun Valley You’ll find no shortage of places to ride a fat bike in Sun Valley and its neighboring communities. With over 60km of trails groomed for fat bikes, the world is your …

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How to Fit-In Like a Local this Winter

  When on vacation anywhere, the best advice anyone can give or take is to live like the locals do; they know the best food and drink spots, the best ways to navigate town, and by living like they do, you’re sure to get the best experience of that place. Ketchum is no different and while the tourist economy is how this town survives, it’s the locals that make it thrive. Take a few tips from us and by the time you leave, fellow locals will be asking you, “Don’t I know you from somewhere?…”   Ditch the Attitude People enjoy small towns for a reason and it’s that small-town-charm. Give yourself a dose of it and you’ll find that a little goes a long way in Ketchum. Slow down, be nice, ditch the attitude. Be humble, polite, tip your bartenders, servers, and baristas, have some patience, don’t honk your horn, be aware of your surroundings when using the crosswalk, smile. And don’t park like an idiot, otherwise you might end up on Ketchum’s Facebook group “Ketchum Elite” that makes fun of those who think they can park on sidewalks and going against traffic.   Keep it Ketchum Casual  There’s …

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Welcome to the Argyros Performing Arts Center

Everything you need to know about the new Argyros Performing Arts Center located in downtown Ketchum, Idaho.

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What We’re Made Of: Community Leader – Courtney Hamilton

Spending your 20’s in Ketchum, Idaho can look a lot of different ways. Many people dedicate themselves to ski-bum life, working at restaurants at night and crushing the pow all day. Some are dipping their toes into different types of jobs, trying to find what sticks. For Ketchum-native Courtney Hamilton, she still probably falls into the second category, but that hasn’t stopped her from wanting to make a difference in the community she’ll always call home. A city council woman, board member of the Ketchum Innovation Center, and board member of Sun Valley Economic Development, Hamilton has also worked for Sun Valley Trekking, as an Adventure Town Ambassador to Clif Bar, TEDxSunValley, home energy auditing, has lead outdoor trips for the Community School and is now the Projects Coordinator for Carson International.     “I’m just your typical mountain town person, trying to find my way.”   Hamilton grew up in Ketchum and after graduating from Community School headed to the west coast to attend college at Pomona College in Claremont, California where she received a Bachelor’s Degree in Public Policy Analysis. Like many other kids who grow up in Ketchum, she felt that pull to go to big cities where the opportunities …

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Winter Events in Sun Valley, Ketchum & Hailey, Idaho

Let’s face it, there are only so many hours in the day that you can spend on the ski/snowboard hill this winter in Sun Valley. There will be plenty of time for eating, sleeping and relaxing. You’ll most-likely still have a solid chunk of down time to fill. Fortunately, there is a slew of great events and happenings going on all winter in Sun Valley, Ketchum and Hailey that are bound to keep you entertained. Here’s a sampling of what you’ll find this season.    Christmas in Sun Valley It’s a special time of year in the Valley and the area goes all-out with the festivities. In fact, there are so many daily happenings that we’ve created a separate blog specifically dedicated to the holidays in Sun Valley. Check it out below.  Guide to the Holidays in Sun Valley   Winter Outdoor Events December 21 | Starry Solstice Social January 6 | Ski Free Day on the BCRD Trails January 19 | Baldy Banked Slalom January 31 – Feb 3 | Sun Valley Nordic Festival & Boulder Mountain Tour February 15 – 17 | Stanley Winterfest February 23 | Snowball Fat Tire Bike Race March 6 | Sawtooth Regional Gelande Quaffing Championships   Winter Arts …

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What We’re Made Of: First Lite Entrepreneur – Scott Robinson

Sun Valley, Idaho is no Silicon Valley but it has certainly seen its fair share of startups in its day. Smith Optics, Scott USA, Club Ride, DECKED, Powder Magazine, and Snowboard Magazine all got their start in this small town. Now a slew of new innovators is changing the economic scene of Ketchum including hunting apparel company First Lite. photo: courtesy First Lite Believe it or not, co-owner of First Lite, Scott Robinson, had never even hunted before moving to Ketchum when he was 23. Robinson grew up living in Seattle but ski racing and visiting Sun Valley often, so the place always held a spot in his heart. “Kenton [Carruth, co-owner of First Lite] and I both moved to Ketchum in 1993 or 1994 for the same reasons most people do—to take a break from the real world, do some skiing, and have fun in the outdoors,” says Robinson. The real world he desired to take a break from was working as a CPA in Seattle. He continued to work in financial management roles for 10 years in Ketchum before leaving Ketchum for a three-year stint at Nike. In 2004, he came back and worked for local company Smith Optics, running …

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Local Beta for Planning Your Ski Trip to Sun Valley

If powdery slopes and mountain living is just what the doctor ordered, look no further than a trip to Sun Valley. With luxurious accommodations, perfect grooming, plentiful après activities, and unique off-mountain experiences, Sun Valley has everything you need to make it a weekend to remember.