the sun valley place brand
What is a place brand?
A place brand lives at the intersection of its environment, its product, its culture and its people - both residents and guests.
This guide is intended to communicate the elements of the Sun Valley brand, in a way that will guide and support its stakeholders in its continued and consistent expression.
Brand Value Proposition
and adventure meet community and culture.
At the heart of Sun Valley's brand is its quietly kickass yet cultured spirit.
Enlightened and enriched
Accessible and engaging
Vibrant and fun-loving
There are two sides to every story. Sun Valley's is no exception.