Dear Members and Potential Members,
Visit Sun Valley is a 501c6 nonprofit Destination Management and Marketing Organization (DMMO) for the greater Sun Valley area, including Ketchum, Sun Valley, Hailey, Bellevue, and beyond.
All Business License holders located in either Ketchum or Sun Valley, and Local Option Tax collectors in the cities of Ketchum, Sun Valley, and Hailey are eligible for a Visit Sun Valley membership at no cost. Other businesses and organizations located in the Cities of Hailey, Bellevue, and Stanley that realize a portion of their business from the Sun Valley community and that also share the common interests and goals of Visit Sun Valley may join as Associate Members according to this fee structure: VSV Associate Member Annual Dues.
Our Mission:
Visit Sun Valley is committed to enriching the lives of our mountain community through a balanced level of tourism that focuses on economic prosperity, environmental sustainability, and the preservation of the Valley’s vibrant character.
Our Vision:
Sun Valley will be recognized as a leader in mountain resort lifestyle through sports, recreation, arts and culture.
Our Purpose:
To create a better life for our mountain community and the experience of visitors through sustainable tourism with the strategy of right place, right message, right time.
Our Focus:
Efforts will continue to look for the right people at the right times to foster sustainable tourism. Managing visitor expectation and educating them of the mountain culture before and during their trips will be a top priority.
Our Board:
- David Luhr – Board Chair
- Gretchen Gorham – City of Ketchum Representive
- Pete Sonntag – Sun Valley Resort Representative
- Mike Burchmore – City of Sun Valley & Treasurer
- Jacob Frehling – Emerging Demographic
- Candice Pate – At Large & Secretary
- Adelaide Smith-Mason – At Large
Emeritus Board:
- Olin Glenne
- Tim Silva
- Diann Craven
- Kristin Poole
VSV Membership Benefits:
Visit Sun Valley Website
- Website presence on VSV Business Directory.
- Individual listings allowing for business descriptions, contact information, multiple images, website links, videos, menus, etc.
- Inclusion in the most complete and up-to-date Event Calendar for the area
- Presence on the ‘Deals/Specials’ page
Visitor Center
- Stocking of your brochures, publications and other collateral
- Digital display of community event posters and a member brand video
- Referral to your business by knowledgeable and friendly Visitor Center staff
- Opportunity to provide product knowledge sessions to Visitor Center staff
Member Communication
- Access to the member documents section on our website, to view the latest operational highlights, press releases, advertising materials, research findings, and fellow member contact information.
- Access to the monthly Occupancy Report via Inntopia DestiMetrics, lodging performace outlook.
Other (Lodging)
- Lodging properties who participate in the DestiMetrics reporting may also participate in the “Kids Ski Free” promotion and discounted lift ticket programs for lodging guests (offered via the Sun Valley Resort)
Contact Jessica at 208-725-2104 or via email at jessica@visitsunvalley.com with questions.
Becoming a Member
Visit Sun Valley would like to invite you to join our organization and benefit from our efforts to raise awareness of Sun Valley and increase visitation to the area.
- All Business License holders located in either Ketchum or Sun Valley, and Local Option Tax collectors in the cities of Ketchum, Sun Valley, and Hailey are eligible for a Visit Sun Valley membership at no cost.
- Other businesses located in the cities of Hailey, Bellevue, and Stanley that realize a portion of their business from the Sun Valley community and that also share the common interests and goals of Visit Sun Valley may join as Associate Members according to this fee structure.
- Please contact Jessica at 208-725-2104 or via email at jessica@visitsunvalley.com with questions.
If you have read the information above and are interested in becoming a member of Visit Sun Valley:
- To qualify for a membership at no cost, email a copy of your business license or a copy of your Tax permit issued by the cities of Ketchum, Sun Valley or Hailey to jessica@vistsunvalley.com.
- If you want to become an Associate Member, review and agree to the annual dues for your business/organization: VSV Associate Member Annual Dues
- All new members must complete the our Membership Application below. Once your membership application, business license and/or tax permit has been submitted, Jessica Maynard will contact you.